Watermarks are a common thing on the internet. Well, really, they are a common thing in life. Most official documents, especially financial (for example checks) have watermarks. I’ve always found watermarks to be a fascinating thing, the nerd in me loves to analyze them when I find them on a paper document. But I also fully appreciate the application of watermarks online. As you’ve noticed here on ye ole’ blog, I use watermarks for everything. I do so to protect my work identifying me as the artist, but also (I will admit my selfish ambitions here), they are a great identifier of where you can find more of my work if you happen to like what you see.
Now, as social media continues to change and evolve, we enter this crazy confusing world of copyright property and such. I won’t even begin to pretend like I understand that all. I don’t. So I’m not going to rattle off a bunch of info to you that may or may not be accurate. But what I can tell you is that you can watermark your work for protection! And you know what, it’s not that difficult!! I have been especially cautious to do this as I’ve seen (not my work) but stuff taken off of Pinterest and the credit being given to pinterest. Um, no, it wasn’t pinterest that created it. It was shared on pinterest, but they aren’t the creator. Now, had watermarks been on some of these images, it would have given me the opportunity to go back to the source (on example in particular was an image I saw in a print ad that had a photo along with wording “photo sourced from pinterest” – by taking it from pinterest to print, there was no way to follow back the links to the source as pinterest is designed to do).
However, we cannot assume that because our work is watermarked it will be safe. I also saw recently an ad from ACMoore where they pulled a watermarked image from someones blog, cropped off the watermark and then used the image, implying they created it (as they did not cite credit). So, be warned that just because you watermark, your work isn’t guaranteed safe. You can be attentive to where your watermark lies and if it is in an area that is easily croppable or if it covers key parts of the photo. However, then you run the risk of being a distraction. There is a fine line of balance in this situation. But at any rate, take the first step and go from there.
There are probably at least 764,503 ways to create a watermark. Maybe more, possibly a few less, but at any rate, I’m going to show you four examples today. The first one needs only a free program (probably preloaded if you are using Windows XP or higher). Obviously by what I said though, it’s not mac compatible, it’s a windows program. So if you’re a Mac user, sorry, but I am no help to you in the free program department. However, I assume that they would function with a similar process in the photo programs preloaded for Mac. The second option is another free program, Picasa. The last two use PhotoShop Elements (a program for around $90, has a learning curve, but is worth it’s weight in gold, okay, maybe only silver as I don’t know the going price of gold at this particular moment, but certainly valuable).
So, please don’t think of these as the best or only way. They are just the ways that I process watermarks, based on the conclusion of speed and efficiency to me.
Watermarks Using Windows Live Writer
I must give a little plug to this for another reason before we even begin to talk watermarks. I use Windows Live Writer for all (really all) my blog posting, and even 99% of editing. It is an awesome program to write your posts in, offline. You don’t have to be logged into the blogger platform, you just open it and write. I.love.it.
If you haven’t used Live Writer yet, you will need to import your blog information. As you can see from the screen shot below, it imports what your blog will look like when it is published. Awesome.
#1 Insert photo from harddrive via “Insert” tab. (Note, the watermark will only work for photos from your harddrive. Copied images from the internet will not allow a watermark in Live Writer).

#2 Click picture so the “Format” tab option appears. You will want to set the desired size at this point. I usually use a width of 600 for my images (however, note my blog column is wider than average). I like my images to be BIG so you can see a lot of detail.
Once you have the size set, click the “watermark” button just left of center. You can see it highlighted in orange in above picture.

#3 Watermark Box In this box, type the text of what you want your watermark to say. I use my blog address. You can use your personal name, your blog address, whatever tickels your fancy.
You will need to experiment with the size of font and the placement. I prefer bottom right. But you can put it wherever you want. I also find that for a pictures sized at 600 pixels wide, I usually like a size 18 font. But again, this part is completely personal preference.
Click OK. (If you are using an older version of Live Writer (your screen will look different than this), you can set it to save default an automatically apply to all photos inserted. However, I had to update my program due to computer troubles and I can no longer get it to do that. I have to manually watermark each photo….very frustrating after using the automatic….so, I move on to option #2, quicker than each photo, not as quick as automatic).
Watermarks Using Picasa
Now, before we get into this one, I have to state a little disclaimer here. I don’t use Picasa. I used to (before PSE). I just downloaded it tonight for the purpose of this post and surprisingly, remembered how to do it from using it 5 years ago! My point is that I’m not a Picasa expert.

#1 Open images (or select) in Picasa you wish to watermark.

#2 Click them in the “selections” bin at the bottom left. Then click the “export” tab on the bottom, just about middle.

#3 Export to Folder Dialog Box – set location and image size (changing is optional, again however, if you are saving for your blog, making the image smaller is good). At the bottom, click the “Add Watermark” box. Type text you wish to appear.
Note – this option has the least creative control, giving you no font choice or location choice. It only does what the program is defaulted to do.
Basic Watermarks Using PhotoShop Elements
Photoshop Elements is a paid program by Adobe. Most people who have much of an interest in photography have Photoshop Elements (called PSE from here on out). It’s about $90 and very worth it. Once you get into the world of PSE, you can be much more creative. However, not all applications call for creative use. The first approach I will demonstrate is the basic use of watermarks.
#1 Open all images desired to watermark in PSE.
#2 Click File menu and scroll down to “Process Multiple Files” (sorry no picture here, the screen shot just didn’t want to take.

#3 Process Multiple Files dialog box. This box is a plethora of options. You will need to do multiple things on this menu. However, you only have to set it once for all the opened photos.
A. Choose photos to be processed – this will be by selecting “Opened Files” files in drop down box
B. Select Destination – I create a new file (or rather send them to my “blog” file that I have created already).
C. Rename Files – This is optional, however I always rename the images what I want them to be called. I often use lovejoypaper followed by the project name for example: lovejoypaperwatermarktutorial. Then set the additional extension. I use 2 digit serial number (if you do this repeatedly with the same text name, be sure to restart the serial number in the box below – otherwise you will rewrite over previously saved images).
D. Resize Images – this part is again totally optional. However, if you ware working with large images, it’s a great chance to make them smaller and not take up your storage space on your blog.
E. File Type – this part may be irrelevant. Because I am usually changing photos from RAW (the format I shoot with in my camera), this step is incredibly helpful to me to change to JPEG (if blogging, use medium quality).
F. Watermark – here is where we get to the fun part! This part is on the right of the box. You will set your font (you can use whatever you have on your computer – I keep it very legible though as I am using my watermark for advertising more than anything). Set the font size and location. There are not as many placement locations as in Windows Live Writer.
G. Click OK. PSE will process your images (and default to close them as it processes them).
H. Done! It’s not as scary as it sounds, I promise!!
Fancy Watermarks Using Photoshop Elements
Now, here is where we get into some stuff that isn’t for the more faint of heart. If you have no desire to be more artistic, and no desire to get deep into PSE, let your eyes glaze over. Go grab a donut and coffee and call it a day!
But if you want to be a little prettier, then here you go. I would like to note that I rarely use this option. The only instances in which I do are for a) my for hire photography and b) our cabinet shot photos. Here are two examples of a fancy watermark application I’ve done in PSE.


See, not always necessary. So, shall we get to it?

#1 Using the text tool, create the image you want to use as your watermark. Use black font – you will be able to change the color of the watermark later, but for this process, you need black for best results. Select all layers, use the menu at the top of the layers pallet and click “Merge layers” (Note, only merge text layers, do not flatten image).

#2 Click Edit menu. Scroll down to “Define Brush” (make sure text layer is selected)

#3 Name Brush – when prompted, name brush (I named it LoveJoyPaperwatermark)

#4 Your watermark is now saved. It should be available for use at anytime (even after PSE has been shut down and restarted). So let’s apply the watermark to images!
Open image you want to watermark.

#5 Load Brush – if you know what to do, then do it! If you don’t, then here' you go. Click the icon that looks like a brush on the left tool bin. When you click that, you will see the top toolbar change.
Go up and click on the drop down arrow for the first left box (where you see the sideways “s” or maybe rather ~). Leave it to default brushes and scroll down. Your new custom brush should appear at the bottom.
Click on the new brush.
Now we get to play a little bit. It’s easiest if you create a new blank layer, that way you can easily move it around without having to undo repeatedly.
Set the color of the brush to white. I usually have the opacity around 75%, but this is personal choice. You can use the bracket keys on your keyboard to increase or decrease the size of the brush. Then click where you want it!

#6 Flatten image (if you used a layer) and resave.

Well, there you have it! Four of the 932,859 ways (oh, you say that’s not the same fact I used above? Well, 76.4% of statistics are made up on the spot anyway) to create a watermark!
Go forth and watermark to protect your work!
Thanks friends!